Its scope and effectiveness for sale are unquestionable; email marketing is one of the disciplines that every consultant should control perfectly. Today, most of the businesses, and especially those that live in the online world, have an email marketing strategy focused on branding and / or sales. As consultants, we must be able to assess their effectiveness and optimize resources to achieve the best results.
What is email marketing?
To know what email marketing is we will have to analyze the two concepts that compose it. On the one hand, email, which is an online communication channel, and on the other, marketing, which is the discipline in charge of analyzing the market to determine the necessary actions in order to capture, retain and retain customers through Satisfaction of your needs.
Therefore, email marketing can be considered as the art of using email as a communication channel between a company/brand and its customers or potential customers to sell, build loyalty, branding or support. The ideal is to use it as part of an online communication strategy, as another channel through which we want to obtain specific objectives but also relying on other tools and channels of communication with the user.
Already before the existence of social networks email marketing was used. Moreover, even some companies that have not yet succumbed to the world 2.0 of social networks and blogs, have long used email marketing as the main loyalty system often associated with loyalty cards in stores.
How to do free email marketing?
To send email marketing we must evaluate all available options and platforms like klaviyo experts agenc. Some will be free at the beginning if we do not have a large database because we are starting to develop it. So I encourage you to take advantage of these tools to start doing your first tests without having to invest or have any budget.
How to make an email marketing strategy?
Not everything comes down to sending email marketing. Behind there must be a strategy according to the objectives of the organization.
As we have indicated previously, the idea is that email marketing is part of a global campaign where all channels (web, social networks, advertising …) are taken into account, however, the steps to follow to plan a campaign of this nature would be:
Objectives: what are the objectives of the company/brand? Do you want to attract new customers, retain current ones?
Database: do we already have a database? What is its status? What information do we have about users? And if we don’t have it, how can we generate one? What data will we need?
Strategy: what should be the way forward to achieve the objectives set and taking into account the database available?
Tactics: what concrete actions are going to be implemented? Are we going to create lead magnets? Are we going to make offers? Sales funnel etc.
- Tools: what tools am I going to need? Which one is the best for my job?
- Team: who is going to take care of the designs? Who of the content?
- Calendar: when is the best time to implement it?
- Measurement: how are we going to measure the results?
- Design of emails: development of texts, images and assembly.
- Campaign launch: sending emails, timing, etc.
- Campaign reports: analysis and results reports.
- Campaign optimization: improvements to be applied based on the results obtained.
Furniture to Incorporate the Minimalist Style into Your Home
The Jackets and Coats That Every Woman Should Own
Green Living- a Complete Living Guide
The Barber Life of @kenjiTheBarber
5 Sec “hack” That Kills Food Cravings and Melts 62lbs of Raw Fat
How to Get the Best Deals on Major Life Events as an Entrepreneur
Lightning Dialer Salesforce Alternative
Dj Wimberly, Bio
5 Secrets to Creating a Successful Website That Will Convert Sales for Your Business
Incoterms 2020: Introduction for Traders
Politics4 months ago
Dissent in Egypt Not Tolerated by Cairo
Apps4 months ago
Download Xender for PC (Windows 7/8/XP) Free
Fashion4 months ago
Day Brightness: Tips to Wear These Clothes in the Best Way
Business4 months ago
Bmw’s Future Ev’s Will Feature Oscar-winning Movie Sound Track
Travel2 months ago
The Best Travel Blogs in Vietnam
Family4 months ago
Three Ways to Use Tech to Get Your Children to Study Harder
Health3 months ago
10 Life Hacks for Dealing with Depression at University
Business3 months ago
Sarms Information and Purchasing